The Great Britain, France, Germany, Italy and Spain have reportedly seen a dip in Android marketshare given the emergence of newer iOS devices. The launch of the iPhone 6 and the iPhone 6 Plus may have been a factor in users switching over from Android.
“In the first quarter of 2015, the iPhone 6 and 6 Plus continued to attract consumers across Europe, including users who previously owned an Android smartphone,” said Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “On average, across Europe’s big five countries during the first quarter, 32.4% of Apple’s new customers switched to iOS from Android.”
The Android marketshare saw a fall by 3.1% compared to the same period last year with the figure now standing at 68.4%. iOS on the other hand saw an increase in marketshare by 1.8%, which isn’t big, but significant nonetheless. iOS is now said to have 20.3% of the pie in Europe.
Source: Kantar World Panel
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